Customer stickiness plays an important role in freight forwarding companies.\nFrom the perspective of customer experience, this paper collects market feedback\ninformation through a questionnaire survey, and uses factor analysis to\nanalyze the relevant influencing factors of customer stickiness. The results show\nthat the reform of freight forwarding companies must start from the main factors\naffecting customer stickiness, in order to meet the market demand to a certain\nextent, maintain a stable customer base, and increase customer stickiness.\nTherefore, bringing the main factors that affect the stickiness of customers into\nthe development process of an enterprise is bound to gain more market competitiveness\nin its response to the increasingly changing international market.
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